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SAMSUNG BACKSTAGE
Samsung Backstage is a learning platform for trade staff to boost their sales knowledge. For every new product, they create a campaign to teach staff everything they need to know about the devices.
We threw out the rule book and flipped the way they teach people on its head, from online gaming to mocking iPhone, we delivered their most successful launches to date.
HIJACKING IPHONE'S LAUNCH
When Apple launched the iPhone 7 we quickly realized they were using technology already existing in Samsung phones. That's not so sweet, is it? So to highlight this, the very next morning of the iPhone launch, every trade staff received a sour apple jelly.
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