CHERNIGIVISKE - THE BEER WITH A UKRAINIAN HEART
Chernigivske is a cultural staple in Ukraine. It’s the country’s most-loved beer. So how could this lager send some of that love back to its people when they needed it the most?
You take the beer out of Ukraine and make it work hard for its people around the globe, of course. We gave Chernigivske a new purpose and identity: The beer with a Ukrainian heart. This included a complete can and package redesign. We also created a whole visual world to support it on social, print, and OOH. Then we helped with Chernigivske's relaunch it in 14 countries around the globe, to send all profits to NGOs delivering much-needed humanitarian relief in Ukraine. Chernigivske inspired other companies to help by donating media spaces to tell its story, including stadiums during the Premier League and a takeover of the O2 arena.
6 WEEKS FROM IDEA TO LAUNCH
14 COUNTRIES PRODUCING AND SELLING CHERNIGIVSKE
500 RETAILERS WORKING TO HAVE IT IN STOCK
30 MILLION CANS PRODUCED AND COUNTING
